Industry Focus | Conference all-in-one machine and poster screen: a powerful engine driving the industry's 8.1% growth

The LED Video Display Market Tracking report released on July 17 shows that in the first quarter of 2025, the global LED video display shipment area reached 408,000 square meters, a year-on-year increase of 6.2%, and revenue reached US$1.3 billion, a year-on-year increase of 4.3%. Both shipment area and operating income achieved year-on-year growth. Among them, small-pitch LED displays dominate the market with a market share of 55.4%, an increase of 8.1% year-on-year, becoming the core engine of industry growth. This data not only confirms the irreplaceable nature of small-pitch LEDs in the high-end display field, but also indicates that its technological advantages are driving the application scenarios to accelerate penetration into diversification and globalization.

1. Market structure: Small-pitch LEDs dominate industry growth

The market dominance of small-pitch LEDs stems from the dual breakthroughs in its technology iteration and application market. From the perspective of pixel pitch, products have gradually evolved from the early P2.5 to P1.5-P1.99 or even smaller sizes, among which 1.50-1.99mm pitch products grew by 11.1% in the first quarter of 2025, becoming the fastest growing segment. Chinese manufacturers occupy more than 40% of the market share in the mainstream range of 1.5-2.0mm. Leading companies have achieved breakthroughs in high-end all-in-one conference machines, medical imaging and other scenarios through COB and MiP technology innovations.

In terms of technology, COB and MiP have impacted traditional SMD. COB products accounted for 22.1% of sales thanks to their technology premium and rapid iteration advantages (the mass production cycle of P1.2/1.25 pitch products is shortened). The shipment area of MiP packaging technology products accounted for 0.4%, an increase of 0.35 percentage points year-on-year, and sales accounted for about 0.3%. SMD's market share fell by 2 percentage points year-on-year to 77.6%, but it still maintained a price advantage in the mid- and low-end market above P2.0.

Regional markets show differentiated characteristics. Asia and Oceania (excluding China) has jumped to third place in the world in terms of revenue share. Smart city projects in India and Indonesia have led to a surge in demand for transportation hubs and retail advertising screens, with 1.50-1.99mm products accounting for 20.2%. The Middle East has benefited from high-end commercial projects in Dubai and Doha, and LED screens have been upgraded from mobile equipment to urban infrastructure.

2. Dual-wheel drive of conference all-in-one machine and overseas poster screen

With the popularity of remote office and hybrid office modes, enterprises have a surge in demand for efficient collaboration tools. As a smart device that integrates display, interaction, audio and video communication, all-in-one conference machines have become a rigid demand for enterprise digital transformation. According to data from Lotu Technology, the global all-in-one conference machine market size will reach US$5.9 billion in 2024, with an annual compound growth rate of approximately 8%, while the penetration rate in the Chinese market has exceeded 29% and is sinking to third- and fourth-tier cities.

Small-pitch LED conference all-in-ones are replacing traditional projection and LCD splicing screens with their advantages of high definition, seamless splicing, and low blue light eye protection. Global shipments of LED conference all-in-ones are on the rise in the first quarter of 2025. This type of product not only improves meeting efficiency, but also enables cross-regional collaboration through cloud platforms, becoming a key tool for companies to reduce costs and increase efficiency.

3. Overseas poster screens: explosive growth in emerging markets

The development of overseas markets has become another pole of growth for small-pitch LEDs. In 2024, China's LED display exports exceeded 10 billion yuan, a year-on-year increase of 24%, with emerging markets such as Southeast Asia and the Middle East contributing more than 50% of the increase. High-end retail and hotel industries in cities such as Dubai and Doha have widely adopted small-pitch LED poster screens for brand display. Such projects not only require high resolution and high reliability, but also have strict requirements on color reproduction and after-sales service, and the technical premium ability is significantly higher than other regions.

It is worth noting that the preparations for the America's Cup and the 2030 World Cup have further boosted the demand for LED video displays in stadiums, retail, transportation hubs and public spaces. In 2024, China's exports of small-pitch LEDs to the Southeast Asian market increased significantly year-on-year, with transportation hub projects in Thailand, Vietnam and other countries accounting for a high proportion. These projects not only promoted the upgrading of local infrastructure, but also accumulated brand influence in overseas markets for Chinese companies.