The popularity of 2025 concerts remains unabated. How can the LED rental screen market break through the homogeneous competition?

According to data monitoring and research from the China Performance Industry Association's ticketing information collection platform, the number of commercial performances (excluding entertainment venues) nationwide will reach 488,400 in 2024, a year-on-year increase of 10.85%. In 2025, the popularity of concerts continued to rise, with more than 100 large-scale performances nationwide in March alone.

Behind this prosperous scene is the continued increase in demand for LED rental screens, but at the same time, competition is becoming increasingly fierce. Since the outbreak of the concert economy in 2023, many companies have entered the market, and manufacturers have also begun to seek new development routes. The market has gradually shifted from extensive expansion to refined operations.

01 Under market competition, LED display aims at differentiation

Looking back at the LED rental screen market in 2024, the popularity of concerts, coupled with the continuous demand for exhibition economy, digital transformation of commercial complexes, and sports events, all bring continuous heat to LED rental screens. According to research data, the output value of LED rental screens in 2024 will increase by 2.81% year-on-year.

But at the same time, after the outbreak in 2023, the new update cycle has not yet arrived, but the industry competition has rapidly upgraded. Against this background, in 2025, differentiation will become the key for rental products to stand out in the market.

Enterprises also drive the market with technical products. The black light products launched by LED device manufacturers have injected new vitality into the market with industrialized products. Black lights are lamp beads that use special processes to improve the black effect at the bottom. In comparison, white lights can improve reflectivity and are more suitable for scenes with higher brightness. Black light products are mostly used in scenes with high contrast requirements.

At present, the light efficiency of LED chips has gradually improved, which has promoted the rapid development of black light technology. The replacement of black light technology with white light technology has become a more obvious technical trend in the rental market. In addition to concerts, black light products are also widely used in scenes such as film and television shooting, large-scale performing arts events (ceremonies, concerts, theaters), sports and competitions, press conferences and exhibitions, and high-end entertainment venues due to their excellent display effects.

This trend is due to the coordinated promotion of upstream and downstream supply chains, and the continuous optimization of the cost and performance of LED black light products. The original intention of the development of black light products is to solve the yellowing problem of outdoor white light products, so the product's service life and anti-environmental interference ability are crucial. At present, in order to expand the scope of application, the reliability of black light technology research and development has been further strengthened, and with advanced optical design and packaging technology, better picture quality performance can be achieved on the basis of reliability.

In terms of cost control, companies have reduced the manufacturing cost of black lights by improving processes, optimizing designs, and improving production efficiency, which makes black light products more price competitive in the market and helps them be widely used in more fields.

02 Demands expand, benchmark cases build technical credibility

In addition to the differentiated advantages of the product itself, brand power also needs to be strongly supported by actual cases. At present, the black light products of Xinying Optoelectronics have been successfully applied in many well-known projects.

In concert applications, high-dynamic image processing, anti-ambient light interference, and immersive visual experience are often required. More and more production teams are beginning to use black light products to enhance the visual effects of the stage.

In this application, Xinying Optoelectronics' black light products helped Andy Lau's "Today...is the day" 2024 tour concert in Shanghai. Its nearly 2,000 square meters of concert screens are equipped with Xinying Optoelectronics' GF-ADB1921-H black light products. The product uses all-black materials and all-black body packaging design, combined with matte and fog technology, to achieve a leap in contrast of 10,000:1, up to 5 times that of traditional screens.

In addition to concerts, Xinying Optoelectronics' black light products are also used in many large-scale performing arts activities, such as the LED cube lifting module in the main venue of the Spring Festival Gala in the Year of the Snake, the floor screen and curved screen in the Wuhan branch venue, and the stage of the Lhasa branch venue, all of which use Xinying Optoelectronics' SY series 1921 black light products.

In high-end commercial displays, high color gamut restoration, delicate image quality, and multi-viewing consistency are often required, especially in auto shows, where the body paint gloss and interior details need to be accurately displayed. It is understood that at the 22nd Guangzhou International Auto Show, Xinying Optoelectronics' black light products were also used in the booths of Beijing Benz, Toyota, GAC Honda, Jiyue, Dongfeng Nissan, Changan Ford, and JAC Motors.