Beginning of Winter｜Cold Season Outside, Bright Screens Ahead

“Lidong,” the Beginning of Winter, arrives on November 7 or 8 and marks the official shift from autumn to winter in the traditional Chinese calendar. It is a seasonal turning point: nature moves from harvest to preservation, and people begin storing energy for the colder months.

As temperatures drop and weather turns harsher, winter brings tougher conditions for outdoor equipment. Snow, humidity, long-hour operation, and low temperatures all test the stability and durability of LED displays. To us, the season is not about slowing down. It is about designing products that stay reliable in real environments.

This is where we focus:
∙ Stronger outdoor protection and structure for cold, rain, and snow
∙ Efficient heat management and power performance during long runtime
∙ Fast technical response and spare parts support to keep screens online

Winter reminds nature to conserve strength. Technology reminds us to keep delivering light and information with consistency. Stages, city landmarks, exhibitions, and control centers still need clear visuals in the cold season. Our job is simple: keep every display bright, stable, and ready for the next show.